Video MarketingMarch 20, 2021 2021-03-31 17:34
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels.
Why Use Video?
Video is a versatile and extremely engaging content format that not only gives us a real-life perspective and picture of what is going on; it is also easy to share across multiple platforms.
Consumers love it because it’s easy to digest and at the same time entertaining and engaging, and marketers like it because it can possibly give a huge return on investment (ROI) through many channels.
Video is very accessible to almost anyone with internet access, both to watch and to produce. While there are certainly trends towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.